“She’s cool, she’s trendy, she’s young, and talented and with a name like Seren – Welsh for Star – she’s on her way to the top!”. Seren was a Welsh speaking virtual pop star, visitors to the web could contact her, read all about her life, dress her or even learn to talk ‘Street Welsh’ like her.

At my time with BBC Wales I was tasked to work on the Seren Cyberstar Mini-site, create an identity and all of the marketing material for the virtual cyberstar and aid in the motion capture techniques and associated ‘clean-up’ work for the weekly diaries and music video that accompanied the mini-site.

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