Heritage Care Homes was established in 1987 and have three care homes across Luton that specialise in residential care for the elderly – The Victoriana, The Georgiana and The Edwardian Care Home.
The aim was to create a new and fresh brand identity that could be applied across across the group of care homes whilst maintaining a coherent visual identity. Through a series of brand workshops we helped develop the vision, brand values and visual identity to take the group forward.
The New Heritage Corporate Identity
By implementing a minimalist abstract representation of an established vine and homely structure, these elements effectively associate the concept of life and denote support in it’s relation to a home setting and the personalised care given by Heritage Care Homes.
The Green Colour palette helps to portray a sense of a natural comforting environment, healing and life.